Director of B2B eCommerce Experience & Digital Operations

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose

Seeking world-class talent, with B2B eCommerce and Automotive experience, to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Director, B2B eCommerce Experience & Digital Operations, responsible for the commercial ownership and success of NAPA’s B2B eCommerce business and Digital strategy. This includes digital solutions for the core B2B customers (auto repair shops and commercial accounts) and to our store associates in NAPA branded stores. Working with a highly talented team, you will play a key role to build and run one of the world’s largest automotive and industrial replacement parts operations.

If you are passionate and a seasoned eCommerce Experience and Digital leader, with Automotive experience, yearning to transform experiences for millions of customers and thousands of passionate associates, we are looking for you to join GPC leadership team as a Director, B2B eCommerce Experience & Digital Operations. The Director, B2B eCommerce Experience & Digital Operations is the key liaison between the product team, merchandising, marketing, technology, and other business functions.

In this role, you will drive the growth (adoption & eSales) of B2B ecommerce and digital tools and act as Go-to-market leader for these channels, and be a key interface with key internal functions, including product, engineering, merchandising, marketing, and field sales teams.

The Director, B2B eCommerce Experience & Digital Operations, is a key contributor to the strategic direction and vision for B2B eCommerce and associated digital initiatives, including ProLink, PartsPro, and Shop Management (TRACS and beyond TRACS).

Responsibilities:

The Director B2B Experience is responsible for the below key duties, besides others, as assigned by management.

· Responsible for the commercial success (sales, adoption & end-user-satisfaction), for after-market automotive B2B customer’s and store associate’s Digital experiences.

· Lead and manage a team of eCom/site operations, and related business operations. Ensure that operational and business result metrics are tracked and exceeded on a regular basis, through constant review of analytics and customer feedback.

· Partner with internal and external stakeholders such as supply chain, merchandising, IT and marketing to drive improvements in customer experience (site experience, assortment, availability, delivery promise), and resulting business performance.

· Work closely with key internal partners (User research, Product, Business, etc.) in the development and realization of the of the eCommerce and Omni-Channel B2B strategy, and ensure it is aligned with senior executives on broader USAG & GPC strategic imperatives.

· Work with business operators and field teams to identify, and support the enhancement of the B2B experiences, while helping drive adoption and engagement of these tools, with customers, independent store owners and store associates.

· Embed Customer Journey Mapping techniques to align all actions to online and omni-channel Customer Experience aspirations. Be the champion for the customer/end-user, immersing and being the SME on the customer journey, identifying pain points, removing or mitigations pain points and creating BIC pre and post order experiences.

· Identify and evaluate initiatives based on end-to-end customer experiences, strategic, financial, and operational dimensions, and help inform investment priorities, based on business value. Work closely with the Product & UX team on prioritization of key initiatives.

· Lead all customer and field communication, setting and managing a BIC 2-way feedback system, to drive CSAT of all eCommerce/Digital capabilities.

· Lead a team of Experience specialists, business operations, category merchandising and deployment team members, while in-directly influencing Experience Designers, Product, Engineering, and marketing teams.

· Attract and develop next-generation high-potential internal and external talent.

· Other duties as assigned.

Location:

· GPC has two work locations to choose from, Duluth or Atlanta office.

· We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

· College Degree in Business related discipline essential. MBA preferred.

· 4+ years in the automotive industry, with experience in after-market parts distribution and sales. 8+ years in related disciplines (B2B eCommerce, eCommerce/site Operations, Digital merchandising, product management, field operations).

· Technical knowledge of eCommerce systems and trends, with ability and knowledge to understand how these work, and able to articulate the need from a customer and business lens.

· Creative thinker with the ability to challenge the status quo and think outside of the box.

· Demonstrated strategic capabilities, clearly able to articulate strategic framework and process

· Demonstrates consistent track record of leadership, teamwork, and delivering high impact results.

· Synthesizes data to enable fact-based decision making to inform strategic and operational recommendations that translate into action.

· Works in highly team-oriented capacity partnering closely with business unit and functional teammates.

· Shows ability to lead cross-functional teams through effective communication and collaboration.

· Embodies self-starter mentality and demonstrates ability to successfully manage multiple projects.

· Understands the GPC and NAPA history and serves as respectful ambassador of change to drive improvement.

· Aligns with GPC core values – hard work, giving back, humility, team-centric, servant leader.

· Advanced skills in Excel and PowerPoint strongly preferred.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.