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Senior Associate Product Manager – Product Catalog Syndication Services

Atlanta, Georgia

Job Category: Technology
Brand: NAPA Auto Parts
Job ID: R24_0000004138
Status: Full time
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Job Description

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading specialty distributor engaged in the distribution of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Product Manager of a newly formed team, to build the next generation Catalog platforms at GPC.  Working with a highly talented team, you'll play a key role to build and run one of the world’s largest automotive and industrial replacement parts operations. 

If you are passionate and a seasoned product leader yearning to transform experiences for millions of customers and thousands of passionate associates, we are looking for you to join GPC leadership team as a Senior Associate Product Manager. This role is responsible for assessing business needs and working with cross-functional product teams to find the fastest way to achieve value around those needs. The role focuses on delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product line, Senior Associate Product Managers work closely with teams of developers, designers, and business partners.

This Product Owner role will be responsible for creation and enhancement of a new product catalog syndication/publication platform. The platform will be used by the business as the the basis of new and existing sales efforts that require the publication of item, category, vehicle, location and other data entities. The product owner will also orchestrate work addressing customer pain points across the GPC enterprise, and lead teams in the definition, discovery, design, development and delivery of end-to-end experience capabilities leveraging technology, operations, and process.



  • Collaborate with engineering to Translate business strategy into technology product strategy
  • Own product roadmap
  • Maintain knowledge of competitive landscape and technology innovations
  • Drives growth for the business by applying domain expertise to provide thought leadership and translate vision into action


  • Defines and communicates value propositions, OKRs, success metrics, and outcomes.
  • Develop deep knowledge of business processes for the domain
  • Drive prioritization of product capabilities
  • Collaborate and drive cross-domain prioritization and sequencing of activities
  • Create/document/track KPIs to measure relevant business goals for the domain

Stakeholder Management

  • Represent domain during enterprise planning and discovery
  • Manage stakeholder expectations to ensure scoping, backlog and delivery aligns with product strategy
  • Provide regular updates to product roadmap


  • Represent business throughout technology development process
  • Document requirements (functional and non-functional) via epics, features and user stories
  • Maintain and prioritize product backlog
  • Track releases and communicate delivery roadmap
  • Plan and conduct user showcases and acceptance testing
  • Work with agile practitioners and engineering to improve the overall delivery lifecycle
  • Other duties as assigned


  • GPC has two work locations to choose from, Duluth or Atlanta office.
  • We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences: 

  • Degree in Computer Science or Engineering fields or equivalent years of experience
  • 5+ years of experience in product management, business analysis, program management or product marketing.
  • 5+ years’ experience in scrum/agile development methodology.
  • 5+ years’ experience participating in product backlog prioritization and grooming/refinement
  • 5+ years of product ownership and helping drive road-mapping, planning and delivery in an agile environment.
  • 5+ years’ experience designing data distribution processes and solutions for an Omni Channel Enterprise.
  • 5+ years’ experience designing Data distribution solutions using Microservices and file feeds via any of the cloud platforms (preferably Google Cloud Platform)
  • 5 years’ experience designing Catalog/Product Data Management and Syndication solutions using MDM Platforms equivalent to or similar to STIBO STEP
  • 5+ Years working with product syndication systems like (ProductSup, channel advisor, etc) or working with ETL platforms (Informatica & similar)
  • Experience designing cataloging data management/distribution processes and solutions for the Automotive Aftermarkets domain is a plus.
  • Knowledge of Automotive Aftermarket Industry Catalog Exchange Standards like ACES and PIES is a plus
  • Experience in understanding and building product roadmap for item and vehicle domain services.
  • Demonstrated experience with analytical and critical thinking skills; ability to use data to break down complex problems and formulate plans.
  • Experience in identifying goals, metrics and analytics to measure product
  • Experience in conducting user research and testing to understand needs
  • Experience in conducting competitive research and analysis
  • Experience supporting, mentoring and managing product owners is a plu
  • Experience in the B2B and retail business is a plus
  • Excellent oral and written communication
  • Analytical and problem-solving skills

Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community onjobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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