Parts360 Stores Advisor

Role Purpose

The Parts360 Stores Advisor drives the successful rollout and adoption of AAG UK & Ireland's digital platforms across the branch network.

You will train store teams on Parts360, support the behaviour change needed for sustained usage, and help branches get real operational value from our digital ecosystem.

This is a field-based role with regional responsibility (North or South), reporting directly to the Digital Programme Manager. It is designed as a 2-3 year transformation post, evolving into broader digital enablement roles as the organisation matures.

Key Responsibilities

Digital Onboarding & Training

• Deliver structured Parts360 onboarding to all store roles (counter, telesales, BDMs, ASM’s).
• Assess each branch's digital maturity and tailor onboarding plans to their needs.
• Follow up with targeted coaching to reinforce learning and embed usage habits.
• Maintain consistent digital capability by supporting new starters as they join.

Driving Behaviour Change

• Identify adoption blockers across processes, confidence, and skills.
• Coordinate with the Digital Team to resolve issues affecting store performance.
• Provide focused "adoption booster" interventions for stores below expected usage.
• Support Branch Managers in embedding digital tools into daily routines.

Insight & Feedback Loop

• Capture structured user insights and report recurring themes to Product Owners.
• Contribute to improvements in UX, workflows, and training materials.
• Represent store needs accurately in discussions with the central Digital Team.

Future Platform Onboarding

• Support customer visits where digital setup or guided onboarding is required.

Travel & Coverage

• Regional field role (North or South), with regular in-person store engagement.
• Some national travel for cross-team sessions or major initiatives.

KPIs

• No fixed visit quota; performance measured on outcomes.
• Demonstrated uplift in Parts360 adoption following onboarding and coaching.
• Quality and completeness of onboarding delivered across stores and roles.
• Reduction in recurring user issues post-onboarding.
• Store satisfaction and feedback on training and support.
• Insight contribution to product improvement cycles.
• Responsiveness and prioritisation of regional support needs.

Skills & Experience

Essential

• Experience delivering training, coaching, or digital onboarding in operational, retail, or automotive settings.
• Strong facilitation and communication skills across multiple staff types.
• Ability to diagnose skill gaps and behavioural barriers.
• Highly organised and able to self-manage travel and workload in a field environment.
• Strong digital literacy; comfortable teaching and simplifying workflows.

Desirable

• Experience with CRM, POS, e-commerce or digital adoption programmes.
• Field-based or multi-site operational experience.
• Understanding of the automotive aftermarket or cataloguing systems.

 Personal Attributes

• Approachable, credible, and able to build trust quickly.
• Persuasive but supportive -- encourages change without authority.
• Practical, hands-on problem solver.
• Patient, resilient, and motivated by improving store performance.
• Curious and committed to continuous learning.

Reporting Line

Reports directly to: Digital Programme Manager

Department: Digital & Applications

 Contract & Evolution

This role is part of AAG's digital transformation programme and will evolve over 2-3 years into broader digital enablement across stores, customers, and new

Not the right fit? Create an account to set up email alerts as new job postings become available that meet your interest!

Alliance Automotive Group is an equal opportunities employer.