SUMMARY:

The Director of Product Management is a strategic leadership role responsible for managing the entire product life cycle for all products from planning to execution in support of organizational strategy and objectives. Researches and analyzes market conditions, and identifies key consumer trends and opportunities for product innovation/enhancements. Determines product features and functions, and oversees product development liaising with cross functional teams. Prepares product documents and supports sales and marketing with the necessary product knowledge and technical expertise. Uses market feedback to evaluate product functionality and drives present/future product direction.

JOB DUTIES

• Represents Motion to promote and sell its products and services to individuals or other organizations, and supporting business growth by disseminating information that promotes a favorable view of the organization and its products and services.

• Develops and implements sales strategies by identifying potential customers, managing existing customer relationships, monitoring customer and competitor activity and industry trends.
• ​Directs gathering user requirements and designing product or developing enhancements, including technical design services, when appropriate. Directs product packaging, sample and prototype development. Researching and developing strategies to maximize product/brand appeal to target customers. Monitoring product performance and directing product and/or marketing adjustments.
• Channel marketing activities, including trade, channel and category management. Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc. Direct marketing activities, via telephone, email , digital and/or mobile communications. Technical marketing activities, including those required for medical and high tech products.
• Develops sales training, market research, pricing, sales and merchandising activities; business development activities; sales operations and administration; and developing and implementing advertising and publicity campaigns.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE

• Typically requires a bachelor's degree in business, information systems, marketing or a related field, and fifteen (15) or more years of field sales plus marketing/ecommerce related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES

• Proven ability to develop and execute strategic sales plans that drive revenue and business growth.

• Strong leadership skills with the ability to influence and motivate cross-functional teams.

• Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse audiences.

• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

• Ability to manage multiple projects and priorities in a fast-paced environment.

SUPERVISORY RESPONSIBILITY:

• 2-5 Direct Reports

BUDGET RESPONSIBILITY: Yes

COMPANY INFORMATION:

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.