Position Purpose:

Sr. Analyst, Digital Analytics will develop and manage ongoing reporting, insights and experimentation to measure and improve the success of GPC digital business, e-commerce KPIs, customer experience and digital products. As a key member of the digital analytics team, the candidate would have a strong data analytics background, with a focus on e-commerce/Omnichannel analytics. This will be a hands-on role helping to develop measurement plans, build new/maintain existing dashboards, conduct strategic analyses, and generate insights combining online and offline data to support the optimization of digital business. The candidate must possess high level of problem-solving skills, strong communication, relationship building and project management skills. He/she should be comfortable in identifying trends and patterns in the data using quantitative, qualitative, and data analysis skills and developing insights and recommendations for strategic and operational decision-making.

Responsibilities:

• Capture, review, and analyze web analytics, site usage, performance, customer behavior,r and related metrics; Identify opportunities for improvement in business outcomes (add to cart, conversion, revenue, digital tools adoption, feature benefits, etc.).

• Partner with e-commerce, Digital Ops, Product and UX teams to develop business cases and roadmaps, and successful development and adoption of digital products.

• Develop standard reports and dashboards, and ongoing analysis and insights to drive business reviews and actions

• Ensure consistency in digital KPIs and reporting, integrity and accuracy of data via continued monitoring and assessment of platform tags & tracking

• Support end-to-end AB testing – ideation, design, implementation, measurement and reporting

• Support analytics implementation projects by building timelines, communicating the updates to partners and ensuring timely delivery

• Other duties as assigned

Desired Qualifications & Experiences:

• Bachelor's degree in analytics, statistics, economics or quantitative discipline, or equivalent experience

• 2 (4+ preferred) years’ of experience in online/e-commerce analytics

• Experience with web analytics tools like Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics

• Experience with A/B testing tools (Adobe Test/Target, Optimizely, etc.) desired

• Fluency in SQL, Python, or scripting languages to drive analysis with large data sets

• Knowledge of advanced analytics methodologies,and statistics, experience of using statistical methods to analyze data

• Strong communication skills are needed, with the ability to work cross-functionally in a matrixed environment

• Collaborative, self-starter, with a sense of urgency, and accountability to deliver results.

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