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Marketing Executive - NAPA Auto Parts - Tooling & Garage Equipment

  • Location Greater Manchester, United Kingdom

  • Category Marketing
  • Job ID R25_0000001223
  • Date posted 03/11/2025
  • Brand AAG UK
  • Status Full time
  • Job Type Hybrid
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Role : Marketing Executive -Tooling, Garage Equipment & Promotions

Company : Alliance Automotive Group 

Reporting Line: Ian Taylor –Marketing Executive

Position : Full Time

Start Date :ASAP

Locations: Manchester

The role:

Multi-channel marketing will be a day-to-day occurrence whilst managingnumerous projects at any given time; a key skill you will needto succeed within this role.

Our tooling portfolio is constantly growing and the candidate will be the go-to person for our key garage equipment & tooling brands as we develop our portfolio and service offering.

You will oversee our product marketing, ATL and BTL marketing and PR processes including targeted digital marketing, events, launch campaigns & social media advertising.

Tooling is a product area very much sold at a local level so B2C marketing and execution is fundamental to the marketing mix. As a key sponsor of British Touring Car team NAPA Racing UK through tooling brand Carlyle Tools,  there are fantastic opportunities to leverage this in a marketing environment.

Messaging is key, and your ability to sell the story of our brands and ranges is what makes this role exciting and unique.

In this fast-paced role, you will take on far more responsibility and autonomy than you would expect elsewhere with a fantasticopportunity to influence and be part of the growth and future of the business

Top Level Responsibilities

  • Managing the marketing plan including:

  • Campaign & promotions planning & delivery

  • Reporting

  • Planning integrated digital marketing campaigns, owning all channels including

  • Social Media

  • Website content

  • Email marketing

  • Stakeholder management

  • Keeping all stakeholders informed of all activity is a key part of this role in what is an ever-growing business

  • Liaising with design teams on projects

  • Taking the lead in forums for ideas / initiatives and future marketing opportunities

  • Copywriting

  • Creating engaging content that is optimised for web, print and social channels

  • Attendance & representation at events such as trade shows, garage workouts & BTCC race events

Requirements:

  • Minimum of 2 years’ experience in a relevant marketing role

  • Experience working with external stakeholders

  • Knowledge of digital marketing, including email marketing & social media 

Desirable:

  • Prior knowledge of mechanical tools (not essential)

  • Marketing degree or equivalent

  • Experience working in the automotive industry (not essential)

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Alliance Automotive Group is an equal opportunities employer.

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