Limitless potential.
Strategic Communications Specialist
-
Location Atlanta, Georgia
- Category Communications
- Job ID R25_0000016357
- Date posted 05/14/2025
- Brand Genuine Parts Company
- Status Full time
- Job Type On-Site
Job Summary
The GPC Strategic Communications Specialist supports day-to-day communications while contributing to the development and execution of initiatives that enhance our global strategy, culture and business goals. Reporting to the Sr. Manager of External Communications, this individual will be a key member of the GPC Global Strategic Communications team.
This role will focus on creating, managing and distributing engaging content across various channels—including corporate website, social media, email, newsletters, intranet and other digital platforms. This individual will work closely with the internal communications team and collaborate with internal and external partners around the globe to align communications with One GPC initiatives, support brand initiatives, monitor external media platforms and provide hands-on support.
Responsibilities
- Create and manage engaging, multi-channel content that supports internal and external teams, aligns with our company goals and enhances audience engagement.
- Engage with global partners to gather and manage content for monthly meetings, social collaborations and other One GPC initiatives, fostering alignment and teamwork across regions.
- Support external and internal content by capturing high-quality photography during events, meetings and engagements, maintaining professionalism and ease in interactions with C-suite executives.
- Oversee brand management by reviewing and ensuring all content rigorously adheres to brand guidelines, including the company’s voice, values and messaging standards across all channels.
- Facilitate merchandise orders with multiple vendors while maintaining consistency across all communications and promotional materials.
- Process and track invoices for the communications team, ensuring accuracy, timeliness and on-time payment.
- Monitor and audit external media platforms to identify mentions, track negative sentiments and promptly escalate relevant findings to appropriate leadership.
- Provide support for campus events as needed.
Qualifications
- Bachelor's degree in journalism, communication, marketing or a related field.
- 3+ years’ experience in writing, proofing and/or editing content in a corporate or agency environment.
- Strong written and verbal communication skills, prioritizing clarity and conciseness.
- Understanding of AP style and other formatting guidelines.
- Proficient in Microsoft Office Suite, SharePoint and other collaboration and productivity tools, with strong organizational skills to manage files and workflows effectively.
- Ability to prioritize and manage multiple projects with tight deadlines.
- Strong interpersonal skills, with the ability to collaborate effectively and build positive relationships.
- Creativity in developing communications across both traditional and digital platforms.
- A balance of strategic thinking and hands-on execution, with the ability to generate ideas and see them through from start to finish.
Preferred Qualifications
- Bachelor’s degree in journalism, communication, marketing or similar fields.
- Experience with corporate communications in a team-based or global or organization.
- 3-5 years’ experience in writing, proofing and/or editing content in a corporate, agency or professional environment.
- Expertise in photography, including capturing high-quality images for use across digital and print platforms, is a plus.
Leadership
- Embodies the following values: serve, perform, influence, respect, innovate, team.
- Effectively communicates by providing clear and consistent information to internal and external stakeholders.
- Prioritizes work to deliver results on time while supporting the goals of the business.
- Contributes to strategic decision-making by identifying opportunities for improvement and offering practical solutions.
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Jobs For You
Featured Jobs
No featured jobs available. View all of our available opportunities!
Saved Jobs
No saved jobs available. View all of our available opportunities!
Viewed Jobs
No recently viewed jobs available. View all of our available opportunities!
-
Benefits We offer comprehensive benefit plans and programs designed to support your health and wellness, provide income protection and build financial security for your retirement.
-
Career Areas New opportunities await you at Genuine Parts Company. Discover a career where you and your talents can truly thrive. Learn more about available opportunities.
-
Culture Our teammates are at the heart of everything we do. We are united by a shared commitment to our purpose: We Keep the World Moving.
-
About GPC We are a global service organization engaged in the distribution of automotive and industrial replacement parts. Our vast global supply chain includes more than 10,700 locations across 17 countries.
-
Military GPC has a legacy of supporting veterans, reservists and transitioning military to help them have impactful civilian careers.
-
Students and Graduates We have many exciting opportunities with our GPC and NAPA teams for undergraduate and graduate students to gain first-hand experience working in the corporate world.
-
Global Technology Center Located in Krakow, Poland, the GPC Global Technology Center (GTC) is the research and development hub for GPC’s digital transformation efforts.
-
Technology As GPC grows around the world, our teams are developing advanced technologies and solutions that enhance our capabilities and improve the customer experience.
-
NAPA We are America’s largest network of automotive parts and care, with nearly 6,000 auto parts stores, more than 16,000 auto care and collision centers and approximately 800,000 available parts.
-
Motion As a leading industrial distributor, we offer access to more than 19 million parts and supplies to help MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers.
-
Sign up for Job Alerts
Sign up to receive job alerts about opportunities you may be interested in!