Limitless potential.
Sr Specialist – Digital Category Experience-Automotive eCommerce
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Location Atlanta, Georgia
- Category Technology
- Job ID R25_0000024397
- Date posted 07/01/2025
- Brand Genuine Parts Company
- Status Full time
- Job Type Hybrid
Company Background:
Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.
Position Purpose:
This role provides a unique opportunity for a digital professional to play a critical role in helping to grow digital business within NAPA North America. Based in Atlanta, this person will be a member of the Digital Channel Management team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.
As a Sr. Specialist this role will be responsible for establishing online merchandising objectives across multiple experiences, supporting a Merchandising Category Director with a minimum annual revenue of $200 million or more. This will involve managing a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models. This role will be involved in the online assortment planning process to focus on selling online and supporting our stores to create an omnichannel experience. The Sr. Specialist will work heavily with Category teams, product teams, pricing teams, retail promotions teams, eCommerce operations teams, and others as needed to drive increased online sales.
This role is a key support to the Category Director, who has full P&L responsibilities for multiple category managers, category initiatives, pro-actively bringing best practice and recommendations forward. The key liaison point for a wide range of both internal and external stakeholders including: Product Suppliers / Manufacturers, Marketing, Pricing, Promotions, Sales and Operations.
Additionally, this role will help drive online conversion through analytics, user experience, and on and off-site merchandising and increase attachment rate by identifying and improving cross-sells and other cross-merchandising opportunities. Leads will oversee the day-to-day projects and deliverables of their partnering specialist, who will assist in the tactical execution of initiatives.
Responsibilities
- Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category.
- Analyze digital & omni-channel opportunities through the eyes of the B2B customer, develop and execute digital merchandising strategies, including buying experience, online assortment, pricing, availability & delivery.
- Analyze category performance, drive actions and develop levers to improve performance
- Build BIC omni-channel category GTM & experience plans, including those for:
- Online Product & presentation (assortment, brands, quality, etc.)
- Placement (availability & delivery experience online)
- Digital & Omni-Channel Experience (Catalog, Taxonomy, Search, category-specific features & functionalities)
- Price & Promotion
- Partner with Category Manager to align above omni-channel plans to overall category strategy
- In collaboration with the product team, lead the development of category-specific features to focus on improving traffic, conversion, and sales
- Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends
- Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams, including product, inventory planning, and others
- Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B.
- Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight.
- Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results.
- Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.
- Promotional execution, identifying and developing solid product content, optimizing online navigation, and maintaining clean well merchandised category pages
- Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
- Maintain knowledge of current systems, applications, functionality, competitive landscape and digital innovations
- Develop and enhancement subject matter expertise of the brands, product lines, and customers served through our automotive eCommerce sites.
Measures of Success
- Sales
- Promotional effectiveness
- Category growth online
Location:
- GPC has two work locations to choose from, Duluth or Atlanta office.
- We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & Experiences:
- Bachelor's degree in Business, Marketing or equivalent experience
- 2 (3+ preferred) years of relevant digital & eCommerce experience with 2+ years B2B eCommerce. Automotive or Industrial, B2B eCommerce & industry experience is preferred; however, exceptions may be considered
- Demonstrated ability to meet commitments, build consensus, negotiate resolutions, and garner respect from other teams
- Strong interpersonal skills with the ability to facilitate and work internally across all teams as well as externally with partners and vendors
- Active listening, superior written and oral communication skills
- Effective verbal and written communication skills for interaction with internal stakeholders, vendors, senior management and staff
- Superior problem-solving skills, prioritization, project management, multitasking, focus on detail and comfortable taking ownership of assigned tasks
- Background in or passion for user experience and human-centered design a plus.
- Experience with Digital Analytics and/or Business Intelligence Reporting tools (Google/Adobe Analytics, PowerBI) and ability to analyze and gather insights from large data sets
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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Benefits We offer comprehensive benefit plans and programs designed to support your health and wellness, provide income protection and build financial security for your retirement.
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Career Areas New opportunities await you at Genuine Parts Company. Discover a career where you and your talents can truly thrive. Learn more about available opportunities.
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Culture Our teammates are at the heart of everything we do. We are united by a shared commitment to our purpose: We Keep the World Moving.
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About GPC We are a global service organization engaged in the distribution of automotive and industrial replacement parts. Our vast global supply chain includes more than 10,700 locations across 17 countries.
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Military GPC has a legacy of supporting veterans, reservists and transitioning military to help them have impactful civilian careers.
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Students and Graduates We have many exciting opportunities with our GPC and NAPA teams for undergraduate and graduate students to gain first-hand experience working in the corporate world.
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Global Technology Center Located in Krakow, Poland, the GPC Global Technology Center (GTC) is the research and development hub for GPC’s digital transformation efforts.
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Technology As GPC grows around the world, our teams are developing advanced technologies and solutions that enhance our capabilities and improve the customer experience.
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NAPA We are America’s largest network of automotive parts and care, with nearly 6,000 auto parts stores, more than 16,000 auto care and collision centers and approximately 800,000 available parts.
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Motion As a leading industrial distributor, we offer access to more than 19 million parts and supplies to help MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers.
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