Lead, Digital Category Experience - Automotive eCommerce

Company Background:

Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates. 

Position Purpose:

This role provides a unique opportunity for a digital professional to play a critical role in helping to grow the B2B digital business within NAPA North America.  Based in Atlanta, this person will be a member of the Digital Channel Management team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.

As a Lead this role will be responsible for establishing online merchandising objectives across multiple experiences, supporting a Merchandising Category Director with a minimum annual revenue of $350 million or more. This will involve creating and building a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models. The Lead will be involved in the online assortment planning process to focus on selling online and supporting our stores to create an omnichannel experience. The Lead will work heavily with product teams, pricing teams, retail promotions teams, eCommerce operations teams, and others as needed to drive increased online sales.

This role is a key support to the Category Director, who has full P&L responsibilities for multiple category managers, category initiatives, pro-actively bringing best practice and recommendations forward. The key liaison point for a wide range of both internal and external stakeholders including: Product Suppliers / Manufacturers, Marketing, Pricing, Promotions, Sales and Operations.

Additionally, this role will help drive online conversion through analytics, user experience, and on and off-site merchandising and increasing attachment rate by identifying and improving cross-sells and other cross-merchandising opportunities. Leads will oversee the day-to-day projects and deliverables of their partnering specialist who will assist in the tactical execution of initiatives.

Responsibilities

Ability to analyze opportunities through the eyes of the B2B customer, and demonstrated experience in developing merchandising strategies, customer journey maps, digital line reviews, and first class experiences.

• Promotional execution, identifying and developing solid product content, optimizing online navigation, and maintaining clean well merchandised category pages
• In collaboration with the product team, lead the development of brand sites and category-specific sections of the site to focus on improving traffic, conversion, and sales
• Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends
• Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams including product, inventory planning, and others
• Conduct regular merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B.
• Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight.
• Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results.
• Review and make online assortment improvements based on consumer feedback.
• Participate in the product lifecycle planning with the Site Owner and eCommerce delivery team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.
• Develop expert understanding of the B2B customer and be able to anticipate and build to their needs and improve their experience on the site
• Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
• Analyze information to make decisions and/or influence change
• Advise internal and external groups on all issues relating to the digital channels
• Maintain knowledge of current systems, applications, functionality, competitive landscape and digital innovations
• Develop and enhancement subject matter expertise of the brands, product lines, and customers served through our automotive eCommerce sites
• Other duties as assigned

Measures of Success

• Sales
• Promotional effectiveness
• Category growth online

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.

• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Qualifications

• Bachelor's degree in Business, Marketing or other relevant field, or equivalent experience
• 5+ years of relevant experience with 2+ years B2B eCommerce
• Demonstrated ability to meet commitments, build consensus, negotiate resolutions, and garner respect from other teams
• Strong interpersonal skills with the ability to facilitate and work internally across all teams as well as externally with partners and vendors
• Active listening, superior written and oral communication skills
• Effective verbal and written communication skills for interaction with internal stakeholders, vendors, senior management and staff
• Superior problem-solving skills, prioritization, project management, multitasking, focus on detail and comfortable taking ownership of assigned tasks
• Background in or passion for user experience and human-centered design a plus.
• Automotive or Industrial industry experience is a plus

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.