Analyst Sr, Digital Customer Analytics

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Sr Analyst, Digital Customer Analytics, responsible for analyzing our customer adoption and related data for actionable insights to optimize the adoption and engagement for our digital experiences and digital product. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills.

The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space. Will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.

Responsibilities

• In this position, you will work closely with a team of digital analysts and managers, to capture, review and analyze web analytics, site usage, performance, customer behavior and related metrics.
• Work with various digital channel leads (ProLink, TRACS, 3rd party catalog, Strategic Accounts, etc.) to understand customer adoption and usage and identify opportunities for improvement in business outcomes (eSales, digital tools adoption, etc).
• Responsible to deliver reports and insights, conduct ongoing analysis and support strategic and business reviews, with various stakeholders.
• Help establish measurement frameworks for account and user level tracking of usage/adoption, and work with channel leads, tech/engg., and others, to develop and implement data capture, tagging, reporting and analytics needs.
• Help develop reports that assess the channel & customer segment performance and help the stakeholders in making strategic decisions.
• Help generate and test ideas and help with the co-ordination & implementation of A/B tests on the channels, working with different teams.
• Help teams understand trends, and ensure relevant and consistent KPIs are reported across the functions, while ensuring the integrity and accuracy of data, via continued monitoring and assessment of platform tags & tracking
• Help manage analytics implementation projects by building timelines, communicating the updates to partners and ensuring timely delivery.
• Other duties as assigned

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.
• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences: 

• Bachelor's degree in marketing, statistics, economics or quantitative discipline
• 2 (4+ preferred) years’ experience in online/ecommerce analytics
• Experience with web analytics tools like Adobe Analytics and/or Google Analytics
• Experience with A/B testing tools (Adobe Test/Target) Optimizely
• Fluency in SQL, Python, or scripting languages to d drive analysis with large data sets.
• Knowledge of statistics, experience of using statistical methods to analyze data.
• Strong communication skills needed, with ability to work in cross-functionally.
• Collaborative, self-starter, with a sense of urgency, and accountability to deliver results.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.