
Take Our Tech
To The Next Level
Analyst – Digital: Content Data, Product Data & Catalog
Location Atlanta, Georgia
- Category Technology
- Job ID R25_0000007723
- Brand NAPA Auto Parts
- Status Full time
Overview
Here, you’ll find a culture that always has its finger on the pulse of ingenuity and innovation. After all, building on our legacy depends on acting with integrity to deliver future-focused transformation — and that’s where you’ll come in. By adding your resourcefulness and out-of-the-box thinking to ours, we’ll be able to achieve great things — both as a team, and as individuals. Whatever your area of IT expertise, we’ll empower you to bring your authentic self to work and support you to do your best work.

Job Details
Company Background:
Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.
Position Purpose:
Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as Digital Analyst - Content Data, Product Data & Catalog to join our eComm & Digital Operations team. Complete, accurate catalog data is critical to the success of several functions, including Technology, Finance, Category Management, Merchandising, and Customer Experience. Working alongside key business functions, the Content Data Analyst, Product Data & Catalog will own every component of product and vehicle fitment data and will support the design and implementation of future systems, science and processes to ensure that GPCs foundational data is best-in-class.
The Digital Analyst - Content Data, Product Data & Catalog will call on their expertise in master data analysis, enrichment, management, governance, and quality control to effectively manage and improve the data elements and operations of a complex product catalog, including setting goals, strategy, and standards for data, content and the category experience they support. This includes working closely with Technology, Category Management, Operations, Product and User Experience staff. This role supports the creation and maintenance of data onboarding, governance, management, and analytics capabilities that will guide our future-state strategy, as well as owning individual product categories data breadth and quality.
This position regularly analyzes data, identifies trends, and delivers both improvements and actionable insights to stakeholders that can help improve content and user experience through regular analysis of content and engagement with internal and external data owners and stakeholders.
Job Responsibilities
- Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
- Optimize our customers’ experience using a variety of inputs, and clearly articulate rationale and data behind decisions
- Facilitate the exchange of product and vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
- Manage product data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
- Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
- Provide manufacturers with training and support to update and maintain product information, fitment, assets, and specifications
- Conduct regular audits and quality checks to ensure that product data and content meet industry standards and best practices
- Address and resolve any issues or discrepancies related to product data or content
- Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
- Other duties as assigned
Location:
- GPC has two work locations to choose from, Duluth or Atlanta office.
- We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & Experiences:
- Bachelor’s degree in computer information systems, computer science, data science, or a related field
- 1 year (4+ preferred) of experience in data management or data governance; preferably in the Retail or Automotive space
- Experience in data platforms and processes including STIBO/STEP, Data Governance, Master Data Management, and Data Catalog
- Proven experience in data quality management and data process improvement at scale
- Proficiency in Microsoft Office with Excel knowledge
- Ability to document, communicate, implement, and operationalize complex processes
- Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
- In-depth specialty area knowledge with a solid grasp of industry standards and practices
- Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality
- Excellent communication and presentation skills
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community onjobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Employee Benefits
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Flexible Working Schedules
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Wellbeing Programs
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Learning Opportunities
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Community Engagement
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Paid Parental Leave
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Pet Insurance
Quote

The coaching and development at GPC has been phenomenal over the years. My managers truly know what is going on in their teams. They are able to guide me and answer questions.
Latisha Ward GPC Data Voice Infrastructure Provisioning Coordinator
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Benefits We offer comprehensive benefit plans and programs designed to support your health and wellness, provide income protection and build financial security for your retirement.
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Career Areas New opportunities await you at Genuine Parts Company. Discover a career where you and your talents can truly thrive. Learn more about available opportunities.
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Culture Our teammates are at the heart of everything we do. We are united by a shared commitment to our purpose: We Keep the World Moving.
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About GPC We are a global service organization engaged in the distribution of automotive and industrial replacement parts. Our vast global supply chain includes more than 10,700 locations across 17 countries.
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Military GPC has a legacy of supporting veterans, reservists and transitioning military to help them have impactful civilian careers.
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Students and Graduates We have many exciting opportunities with our GPC and NAPA teams for undergraduate and graduate students to gain first-hand experience working in the corporate world.
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Global Technology Center Located in Krakow, Poland, the GPC Global Technology Center (GTC) is the research and development hub for GPC’s digital transformation efforts.
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Technology As GPC grows around the world, our teams are developing advanced technologies and solutions that enhance our capabilities and improve the customer experience.
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NAPA We are America’s largest network of automotive parts and care, with nearly 6,000 auto parts stores, more than 16,000 auto care and collision centers and approximately 800,000 available parts.
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Motion As a leading industrial distributor, we offer access to more than 19 million parts and supplies to help MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers.
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