Limitless potential.
Internal Communications Platform Administrator - Global Industrial
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Location Birmingham, Alabama
- Category Communications
- Job ID R26_0000037659
- Date posted 11/10/2026
- Brand Motion Industries (MOT)
- Status Full time
- Job Type On-Site
SUMMARY:
The Internal Communications Platform Administrator supports the company’s internal communications strategy and serves as a primary administrator of the global intranet and digital workplace platform. This role helps engage teammates across the global organization and continuously improves how employees communicate, collaborate and access information.
Partnering with Communications and business-unit stakeholders, this role manages platform health, governance, user experience, content support and performance reporting. The administrator serves as a key resource for content owners and end users, helping drive adoption and enthusiasm for the digital workplace.
JOB DUTIES
- Serves as a primary administrator for the intranet platform, managing site structure, navigation, metadata, search optimization, settings and overall platform health.
- Manages user access, permissions, profile synchronization, audience segments and dynamic user groups to support appropriate security and relevant content targeting.
- Provides troubleshooting and day-to-day platform support for users and content owners.
- Serves as the point of contact for the platform, welcoming new users and supporting a positive end-user experience.
- Monitors platform activity, community content and user-generated posts to uphold governance standards and communication best practices.
- Serves as the governance monitor for platform users, maintaining data integrity, content quality and consistent platform standards.
- Helps grow and refine the digital workplace/intranet to improve employee communication, collaboration and access to information.
- Develops digital workplace strategy recommendations for stakeholder review, approval and execution through cross-functional working groups.
- Partners with various business teams to develop and enhance department pages, resource centers and employee self-service content
- Provides content strategy guidance to content owners, including recommendations for content organization, accessibility, usability and audience targeting.
- Designs, builds and maintains intranet pages using approved templates, widgets and content components.
- Identifies and shares digital workplace trends, best practices and new ideas with the internal team.
- Builds excitement and encourages adoption of the platform among employees, leaders and stakeholders.
- Builds, monitors and analyzes global intranet metrics using both qualitative and quantitative measures.
- Develops regular dashboards that measure platform adoption, engagement, content performance, business outcomes and communications return on investment.
- Provides insights, trends and action plans to editorial teams, executive sponsors and other stakeholders.
- Uses performance data to identify opportunities, adjust plans and keep digital workplace programs on track.
- Monitors platform performance and recommends improvements to increase reach, engagement and user experience.
- Publishes and schedules employee-focused content across the intranet and other internal channels.
- Coordinates communications across the intranet platform, email, SharePoint and other internal channels to support consistency and visibility.
- Supports communication campaigns through content formatting, audience targeting and distribution planning.
- Ensures digital content reflects corporate branding standards and delivers a consistent user experience.
- Performs other duties as assigned
EDUCATION & EXPERIENCE
- Typically requires a bachelor’s degree in Communications, Marketing, Business Administration, Information Technology or a related field. Three (3) or more years of experience supporting internal communications, intranet management or digital workplace platforms.
KNOWLEDGE, SKILLS, ABILITIES
- Hands-on experience administering an enterprise intranet, community or digital workplace platform.
- Understanding and practical application of intranet and digital workplace principles, concepts, practices and standards.
- Experience with content management systems and Microsoft 365 applications, including SharePoint.
- Strong communication and presentation skills, including the ability to explain digital workplace goals and business cases to stakeholders and leaders.
- Experience using analytics to identify trends, measure business outcomes and recommend program improvements.
- Strong organizational skills and ability to manage multiple priorities, stakeholders and deadlines.
- Experience with LumApps or a similar enterprise community or digital workplace platform.
- Experience developing dashboards and reporting on engagement, business outcomes and communications or marketing return on investment.
- Experience leading platform training and providing technical support to content owners and users.
- Experience with audience segmentation, user provisioning and directory synchronization.
- Knowledge of digital workplace governance and content lifecycle management.
- Experience supporting a global, complex or geographically dispersed workforce.
PHYSICAL DEMANDS:
LICENSES & CERTIFICATIONS:
SUPERVISORY RESPONSIBILITY: No Supervisory Responsibility
BUDGET RESPONSIBILITY:
COMPANY INFORMATION:
Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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Benefits We offer comprehensive benefit plans and programs designed to support your health and wellness, provide income protection and build financial security for your retirement. -
Career Areas New opportunities await you at Genuine Parts Company. Discover a career where you and your talents can truly thrive. Learn more about available opportunities. -
Culture Our teammates are at the heart of everything we do. We are united by a shared commitment to our purpose: We Keep the World Moving. -
About GPC We are a global service organization engaged in the distribution of automotive and industrial replacement parts. Our vast global supply chain includes more than 10,700 locations across 17 countries. -
Military GPC has a legacy of supporting veterans, reservists and transitioning military to help them have impactful civilian careers. -
Students and Graduates We have many exciting opportunities with our GPC and NAPA teams for undergraduate and graduate students to gain first-hand experience working in the corporate world. -
Global Technology Center Located in Krakow, Poland, the GPC Global Technology Center (GTC) is the research and development hub for GPC’s digital transformation efforts. -
Technology As GPC grows around the world, our teams are developing advanced technologies and solutions that enhance our capabilities and improve the customer experience. -
NAPA We are America’s largest network of automotive parts and care, with nearly 6,000 auto parts stores, more than 16,000 auto care and collision centers and approximately 800,000 available parts. -
Motion As a leading industrial distributor, we offer access to more than 19 million parts and supplies to help MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers. -
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