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Divisional Sales Manager UK & Ireland (Batteries)

  • Location Birmingham, United Kingdom

  • Category Sales Function
  • Job ID R26_0000020576
  • Date posted 07/28/2026
  • Brand FPS
  • Status Full time
  • Job Type Hybrid
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Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.


Supported by a top-tier logistics network comprising over 300 local stores, 20 Regional Distribution Centres, our state-of-the-art 1 million square foot National Distribution Centre, and a workforce of over 6,000 colleagues, our business model prioritises maintaining an extensive and readily available product range to uphold the quality of our service offerings.

Divisional Sales Manager Batteries

Brands Covered – Platinum, Fahren, Varta, Bosch, Excide

Area Covered – UK and Ireland

Responsibilities

  • Develop and maintain relationships working in cohesion with AAG Sales Directors and Business Development Managers.
  • Conduct sales presentations to motor factor business, convert competitor battery business to AAG supply and assist the motor factor to sell through to the workshop with technical assistance.
  • Increase in line with budgets, AAG’s market share within the battery sector.
  • Serve as the main point of contact for customers, addressing enquiries and providing exceptional customer service.
  • Represent the company at trade shows, exhibitions, and industry events.
  • Coordinate technical support with our commercial & marketing team to ensure a positive outcome for the customer.
  • Assist in the development of our 12 months marketing plan including, advertising, PR, and promotions and report on performance of campaigns.
  • Our Private label Brand portfolio has grown beyond this category, which creates an exciting opportunity to leverage these to lock in specialist deals

Requirements

  • Proven track record of success of sales in the Automotive Replacement Parts Industry (Essential)
  • Strong knowledge of Automotive Batteries
  • Excellent communication and interpersonal skills, with the ability to build rapport and establish long-term relationships.
  • Hunter like mentality, able to demonstrate the ability to identify and pursue sales opportunities.
  • Excellent commercial acumen.
  • Self-motivated and goal-oriented with the ability to work independently.
  • Willingness to travel for customer visits, trade shows, and events as required.

Reporting

  • Reports to AAG UK DC Sales Director.
  • Complete weekly reports include customer visits, technical calls, sales out data and any other data critical to growing market share (including price changes)
  • Monthly identify catalogue gaps/opportunities for product development.
  • Work together with our supply partners technical, sales & marketing teams, to develop opportunities.

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FPS conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability or any other protected characteristic

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