Limitless potential.
Sr Analyst – Digital, Application Data
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Location Atlanta, Georgia
- Category Technology
- Job ID R26_0000020941
- Date posted 06/25/2026
- Brand Genuine Parts Company
- Status Full time
- Job Type Hybrid
Company Background:
Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com.
Position Purpose:
Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as Sr Content Data Analyst, Application Data to join our eComm & Digital Operations team. Complete, accurate catalog data is critical to the success of several functions, including Technology, Finance, Category Management, Merchandising, and Customer Experience. Working alongside key business functions, the Sr Content Data Analyst, Application Data will own every component of vehicle fitment data and will support the design and implementation of future systems, science and processes to ensure that GPCs foundational data is best-in-class.
The Sr Content Data Analyst, Application Data will call on their expertise in master data analysis, enrichment, management, governance, and quality control to effectively manage and improve the data elements and operations of a complex product catalog, including setting goals, strategy, and standards for data, content and the category experience they support. This includes working closely with Technology, Category Management, Operations, Product and User Experience staff. This role supports the creation and maintenance of data onboarding, governance, management, and analytics capabilities that will guide our future-state strategy, as well as owning individual product category(ies) data breadth and quality.
The Sr Content Data Analyst, Application Data is responsible for high volume and complex product categories. In this role they are responsible to define a strategy with category and supplier participation to improve the quality of the data by meeting KPI’s.
Regularly, you’ll need to analyze data, identify trends, and deliver both improvements and actionable insights to stakeholders that can help improve vehicle application records and user experience through regular analysis of applications and engagement with internal and external data owners and stakeholders.
Job Responsibilities
Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
Optimize our customers’ experience using a variety of inputs, and clearly articulate rationale and data behind decisions
Analyze more complex application data from multiple sources to validate completeness and correctness of records, engage appropriate contacts to update source data as needed. Assist junior team members as needed.
Facilitate the exchange of vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
Manage application data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
Provide manufacturers with training and support to update and maintain application records, assets, and specifications
Conduct regular audits and quality checks to ensure that application data meets industry standards and best practices
Address and resolve any issues or discrepancies related to application data
Support transformation and long term strategic execution of Product Data & Catalog initiatives
Engage in the development of a roadmap of improvements for the optimization of supplier and application data into GPC systems
Partner with Product & Engineering to bring improved tooling for Product Information Management
Define, implement, and maintain team OKRs, KPIs, data policies, standards, and processes to ensure data accuracy, completeness, and consistency
Plan and facilitate the exposure of new data elements: manage intake and assess requests for new data attributes
Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
Other duties as assigned
Location:
This position is at the Atlanta office.
We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.
Desired Qualifications & Experiences:
Bachelor’s degree in computer information systems, computer science, data science, or a related field
2 (5+ preferred) years of experience in data management and vehicle application mapping in the Automotive space
In-depth knowledge of Auto Care Association ACES standards and supporting databases
Knowledge of FMSI & Interchange
1 or more of the following certifications are preferred:
Automotive Content Professional (ACP)
Automotive Aftermarket Professional (AAP)
Master Automotive Aftermarket Professional (MAAP)
ASE Parts Specialist
2 (5+ preferred) years of experience in data platforms and processes including STIBO/STEP, BI reporting with PowerBI, Metadata Management, Data Governance, Master Data Management, and Data Catalog
Proven experience in data quality management and data process improvement at scale
Proficiency in Microsoft Office with advanced Excel knowledge
Ability to document, communicate, implement, and operationalize complex processes
Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
Ability to both operate at a strategic level and dive deep into the complexity of data and content
Experience tying business strategy to data needs and opportunities, and acting with urgency to improve current/future state execution
In-depth specialty area knowledge with a solid grasp of industry standards and practices
Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality
Excellent communication and presentation skills
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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Benefits We offer comprehensive benefit plans and programs designed to support your health and wellness, provide income protection and build financial security for your retirement. -
Career Areas New opportunities await you at Genuine Parts Company. Discover a career where you and your talents can truly thrive. Learn more about available opportunities. -
Culture Our teammates are at the heart of everything we do. We are united by a shared commitment to our purpose: We Keep the World Moving. -
About GPC We are a global service organization engaged in the distribution of automotive and industrial replacement parts. Our vast global supply chain includes more than 10,700 locations across 17 countries. -
Military GPC has a legacy of supporting veterans, reservists and transitioning military to help them have impactful civilian careers. -
Students and Graduates We have many exciting opportunities with our GPC and NAPA teams for undergraduate and graduate students to gain first-hand experience working in the corporate world. -
Global Technology Center Located in Krakow, Poland, the GPC Global Technology Center (GTC) is the research and development hub for GPC’s digital transformation efforts. -
Technology As GPC grows around the world, our teams are developing advanced technologies and solutions that enhance our capabilities and improve the customer experience. -
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NAPA We are America’s largest network of automotive parts and care, with nearly 6,000 auto parts stores, more than 16,000 auto care and collision centers and approximately 800,000 available parts. -
Motion As a leading industrial distributor, we offer access to more than 19 million parts and supplies to help MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers.
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