Manager, Digital Analytics Platform & Implementation

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada.

Specifically, Manager, Digital Analytics Platforms and Implementation will lead the design, development and implementation of a unified digital data collection ecosystem for GPC’s digital properties across B2B and B2C domains. The ideal candidate will possess a deep understanding of Adobe's suite of tools and will leverage this expertise to architect and deliver scalable data collection, reporting and attribution solutions.This position will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space.  Additionally, this role will serve as a key player in establishing and scaling analytics maturity at a global scale at GPC.

Responsibilities

• Lead the digital analytics data strategy and infrastructure management, overall technical architecture and solution design covering multiple digital properties and platforms.
• Create measurement framework based on analytics business requirements.
• Map business requirements to variables and metrics.
• Evaluate different options for collecting data and make appropriate recommendations.
• Define implementation processes, quality gates and standards for design and development.
• Own technical specifications for tagging for site developers. Implement and manage 3rd party tags.
• Establish and lead data governance, data security and data privacy requirements.
• Lead regular audits of Adobe platform and data, and ensure data accuracy, usability and availability.
• Own Adobe platform management – third party integrations, user administrations, configurations, segment creation, processing rules, classifications etc.
• Owns the backlog of tracking requests.
• Ensure complete and current documentation such as SDR, date data dictionary etc.
• Partner with Analysts on increasing Adobe Data Literacy among stakeholders by conducting training sessions, office hours etc.
• Keep abreast of industry best practices, future trends and implement at GPC where appropriate.
• Lead and mentor a team of implementation engineers.
• Other duties as assigned.

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.
• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

• Bachelor’s degree computer science, statistics, information systems, related field, or equivalent work experience.
• 8 years of hands-on technical experience with Adobe Analytics required (including on ecommerce properties). Experience with multiple platforms such as Google Analytics, Amplitude desired.
• Proven background of architecting 2-3 large Adobe Analytics implementation with a scalable framework in support of the rapid development of multiple digital properties and platforms.
• Experienced with JavaScript, HTML, API (SOAP & REST), RegEx, jQuery, and JSON.
• Experience with one or more tag management and related technologies such as Adobe Launch, Ensighten, Tealium, GTM, and Observepoint.
• Knowledge of implementing on Desktop, Mobile Web, and App Platforms.
• Knowledge of both client side and server-side implementations
• Self-motivated, self-starter, with strong communication and stakeholder management.
• Adobe certification preferred.

Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.