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Product Manager Sr – Product Data Management

Atlanta, Georgia

Job Category: Technology
Brand: NAPA Auto Parts
Job ID: R24_0000004137
Status: Full time
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Job Description

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Senior Product Manager in a team working to build next generation product and fitment catalog data management system.  Working with this highly talented team, you'll play a key role to build and run one of the world’s largest automotive and industrial replacement parts operations. 

If you are passionate and a seasoned product leader yearning to transform experiences for millions of customers and thousands of passionate associates, we are looking for you to join GPC leadership team as a Senior Product Manager. The Senior Product Manager is responsible for delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product, the Senior Product Manager focuses on delivering value by leading the strategic vision and product roadmap across the customer journey and ensuring all products within their portfolio are aligned to the vision. The Senior Product Manager identifies and connects interdependencies with other products within the customer journey. They support business reviews, communicate the product vision, and present across all levels of the organization.

This Senior Product Manager role will oversee, and direct creation of products related to Data Governance and Master Data Management in the Product & Catalog domain. They will also orchestrate work addressing customer pain points across the GPC enterprise, and lead teams in the definition, discovery, design, development, and delivery of end-to-end experience capabilities leveraging technology, operations, and process.



  • Collaborate with engineering to translate business strategy into product strategy
  • Own and maintain product opportunity and delivery roadmaps
  • Maintain knowledge of competitive landscape and technology innovations
  • Drive growth & efficiency for the business by applying domain expertise to provide thought leadership and translate vision into action


  • Define and communicate value propositions, OKRs, success metrics, and outcomes
  • Develop deep knowledge of business processes for the domain
  • Drive prioritization of product capabilities
  • Collaborate and drive cross-domain prioritization and sequencing of activities
  • Create/document/track KPIs to measure relevant business goals for the domain

Stakeholder Management

  • Represent domain during enterprise planning and discovery
  • Manage stakeholder expectations to ensure scoping, backlog and delivery aligns with product strategy
  • Provide regular updates to product roadmap and outcomes


  • Represent business throughout technology development process
  • Document requirements (functional and non-functional) via epics, features and user stories
  • Maintain and prioritize product backlog
  • Track releases and communicate delivery roadmap
  • Plan and conduct user showcases and acceptance testing
  • Work with agile practitioners and engineering to improve the overall delivery lifecycle
  • Other duties as assigned


  • GPC has two work locations to choose from, Duluth or Atlanta office.
  • We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences: 

  • Degree in Computer Science or Engineering fields or equivalent years of experience preferred
  • 10 years’ experience in product and/or experience management.
  • 10 years’ experience in scrum/agile development methodology.
  • 10 years’ experience participating in product backlog prioritization and grooming/refinement.
  • 10 years’ product ownership and helping drive road-mapping, planning, and delivery in an agile environment.
  • 3 years’ experience designing and setting up experimentation, A/B tests and measure the key KPIs based on the optimization objectives.
  • 3 years’ experience designing Catalog/Product Data Management and Syndication solutions using MDM Platforms equivalent to or similar to STIBO STEP
  • 3 years’ experience designing cataloging data management/distribution processes and solutions for the Automotive Aftermarkets domain is a plus.
  • Knowledge of Automotive Aftermarket Industry Catalog Exchange Standards like ACES and PIES is a plus
  • Experience in defining strategy and road map for exposing the product catalog, vehicle, location platform services in the form of necessary APIs and feeds required for the clients and partners.
  • Demonstrated experience with analytical and critical thinking skills; ability to use data to break down complex problems and formulate plans.
  • Experience supporting, mentoring and managing product owners is a plus
  • Experience in the B2B and retail business is a plus
  • Mastery of identifying goals, metrics and analytics to measure product value
  • Proficiency in creating, prioritizing and accepting user stories
  • Proficiency in conducting user research and testing to understand needs
  • Proficiency in conducting competitive research and analysis
  • Proficiency in guiding more junior team members through Product Management fundamentals in a professional setting

Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community onjobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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